Basic Policy for Promoting Responsible Drinking

Basic policy

The Orion Group will adhere to ethics and standards for responsible drinking and promote proper understanding and awareness of responsible drinking to live up to the trust of our customers.

Behavioral guidelines

1. We will strive to raise awareness of responsible drinking (drinking alcohol in moderation) and disseminate correct knowledge.
2. In our sales and marketing activities, we will conduct advertising and promotion activities in compliance with relevant laws and regulations, the industry’s voluntary standards, and Orion Breweries, Ltd.’s voluntary standards.
3. We recognize the characteristics of alcoholic beverages and will work to prevent related problems.
   • Drinking under the age of 20
   • Drinking during pregnancy and childbirth
   • Drunk driving
   • Drinking in one draft, etc.
4. As a company that handles alcoholic beverages, we will actively strive to promote responsible drinking and raise awareness in order to fulfill our social responsibility.

Stop Under-20 Drinking

Link to the Brewers Association of Japan website.