Message from the CEO

Proudly from Okinawa, Orion makes people, occation and the world smile.

Since its founding in 1957, Orion Group has grown to where it is today thanks to the support of the Okinawans and people all over the world who love Okinawa. As a company that has taken root in Okinawa, we have adopted the slogan ‘Make Okinawa Famous’ in order to become a company that can grow together with Okinawa.

We are working to promote the ‘Okinawa brand’ to people outside the prefecture and overseas by collaborating with people who love Okinawa, both in Japan and overseas, and actively developing products that use local Okinawan ingredients, transcending the boundaries of industry, government, academia and the general public.

Tourism, a key industry in Okinawa, is booming, welcoming approximately 8.53 million tourists in 2023, a year in which we took on the challenge of new initiatives to make the Orion brand shine even brighter. Based on feedback from over 15,000 Okinawa Prefectural citizens, we made several improvements and renewed "Orion The Draft" for the first time in three years.

We also established a production base in Itoman City (Southern part of Okinawa), and developed Orion Beer's first fruit wine. Thanks to many people's support, this product was quickly well-received, with all shipments completed just four days after its release.

In addition, at the two group hotels that have reopened, the Orion Hotel Naha and the Orion Hotel Motobu Resort & Spa, we have established a beer dining and beer bar where you can enjoy not only the existing Orion Group products, but also original craft beer that can only be enjoyed at these two hotels, providing customers with an experience and charm that cannot be found anywhere else, ‘the best Orion beer’.

In order to respond quickly and sustainably to the diversifying needs of our customers, we are renewing our commitment to making full use of the group synergy that is unique to the Orion Group as ambassadors conveying the wonderful appeal of Okinawa.

We are currently steadily preparing for an IPO. In September of last year, we established the "Orion Sustainability Committee" to grow into a company that is more trusted by people in Okinawa and around the world. In addition to strengthening corporate governance, we aim to become a more transparent corporate group by proactively communicating various sustainability-related initiatives, including community contribution activities.

We will work together with companies in Okinawa to become a corporate group that aspires to envision a bright future for Okinawa, and we will strive to contribute to our various stakeholders by successfully achieving our listing in the future.

Our founder, Sosei Gushiken, strongly desired to develop local industry and established Orion Beer Co., Ltd. We will continue to carry on his desire and build a strong, warm-hearted Orion Group to achieve "coexistence and co-prosperity" with the people of Okinawa.

We hope to receive your continued guidance and support in the future.

President and CEO
Hajime Murano